I’m amazed at the amount of information Amazon.com collects. They keep track of what I’ve bought, what I search for, what I recently viewed. They ask for reviews and recommendations and rating and even whether a review, recommendation or rating was of use to me. Then there are the lists: wish lists, lists made by users and lists of these lists are tagged on to the margin of what I’m viewing. All a web of what I might like meant to simulate the experience of browsing through a book/music superstore, yes? But it doesn’t take into account the way I wander through bookstores, picking up what seems interesting, a book that isn’t related to anything I usually am interested in, that I wouldn’t have gone looking for at all.
And are Nerds the most addictive candy ever?