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SyFy & Spring Break Ends

All over my corner of geek-dom this morning:
Advertising – Sci Fi Channel Has a New Name – Now, It’s Syfy – NYTimes.com

“If you ask people their default perceptions of Sci Fi, they list space, aliens and the future,” he added. “That didn’t capture the full landscape of fantasy entertainment: the paranormal, the supernatural, action and adventure, superheroes.”

Well, I suppose this is the case if you ask someone who is utterly ignorant of the genre. The people who are watching the Sci Fi Channel already understand that sci-fi encompasses a wide range of things. There are two questions then:

1.) Will the name change entice viewers who aren’t “the fan-boys and -girls who love the genre”?
I doubt it. The channel is a niche. It has a certain viewership.

2.) Will changing the name drive off “the fan-boys and -girls who love the genre”?
As much as we will ridicule ‘SyFy’ for how dumb it is, we don’t have many options. Whatever the name, it is still going to have some good shows sprinkled in with the horrid monster movies. It will still be included in cable packages. And it’s not like we haven’t ridiculed the Sci Fi Channel before.

Still. Sci Fi Channel *is* a brand. As “generic” as the term sci-fi is (in that many things other than a TV channel can be labeled sci-fi), it’s a little like Coca-Cola changing its name because many people call any soft drink Coke and the cola connotation doesn’t reflect the wide range of products being produced by Coca-Cola Co.

—###—

Back to non-spring break routine today. Hopefully. I woke up feeling pretty poorly due to a migraine that set in just before I went to sleep last night (and the hastily chewed Tylenol that when in on an empty stomach), but I’m feeling much better now. I’m going to spend the next two weeks making a run at NaNoEdMo. I figured doing the galley corrections on Lucinda last week probably wouldn’t count since it’s a different project from the first three hours I logged. I haven’t gotten feedback from Eric on the last set of changes I did to Fuel Eaters, but moving ahead probably isn’t a bad thing. Actually, I don’t quite remember where I left off. Hmm…

I must say, I did have a nice Thursday at the mall last week. Not only did I get a ton of work done, I had very tasty carrot cake from Paradise Bakery and a Smithwick’s at D’Arcy McGee’s. Regarding the Smithwick’s, very much like Killian’s though a little more mellow. Honestly, I can’t justify the taste with the price.

Author:

Writer, publisher. Hobbies include reading, studying magic & illusions from a historical/theoretical perspective, and playing ultimate frisbee.

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